How Page Loading Speed Affects Search Engine Rankings

Page loading time is a significant factor in any user's experience with your website. Many times, website owners let it slide in order to accommodate better design, content, or functionality. However, most visitors tend to care about speed more than all the bells and whistles you want included in your website. Loading time is a major factor that contributes to page abandonment, and most Internet users have no patience to wait for a page that's loading too slowly.